SKINCARE…Are You Getting Duped?
Updated: Jun 27
With so much buzz around skincare and active ingredients these days it's hard to tell what works, what doesn’t and what products and ingredients you should be using on your skin. The problem is that there is no simple answer. So with that being said, let’s take a look at the skincare industry, the function of skin and why real skincare is more than buzzwords false promises.
It's is estimated that skincare is the biggest segment in the beauty industry with its global sales expected to cross $130 billion in 2019…thats a lot. This means that consumers have endless choices and endless claims to navigate through when making decisions about skincare. It also means that marketing companies have to work very hard to capture consumer attention and make their clients products number one in the eye of their target market. Some brands have done an exceptional job of this, case in point The Ordinary, a wildly successful skincare brand that build itself on the premise of “clinical formulations with integrity”. This brand makes ultra low cost skincare with the same type of ingredients you see in the ultra expensive brands, allowing almost anyone to have access to the clinical ingredients that are ever so popular theses days. This new outlook on skincare begs the question:
DOES IT ACTUALLY WORK?
This is where things get tricky, the ultra cheap products contain the "clinical" ingredients right?
Plus you can get 10 Ordinary products for the price of 1 high end skincare product, so it can’t hurt to try right? This is where marketing and human impulse combine into the perfect buying storm— buy the skincare, use the skincare, see no improvement and on to the next product—you can barely blink and 4 new products with promises of hydration, brightening, and anti-aging have been smothered all over you skin, but are they working? How are they working?
To get some insight into this let look at the function of skin:
One of the primary functions of skin is protection, it acts as a protective barrier between our bodies and the environment, protecting us from things like toxins, radiation, harmful pollutants, and the sun. So why am I bring this up? Well, because if the the entire function of skin is to keep things out, good or bad, how do we get the good things in? Ah ha! that’s the big question, because that’s what we are trying to do. We are trying to deliver the healthy ingredients deep into our skin to improve tone, texture and cellular activity, but skin is the ultimate gate keeper and really doesn’t discriminate between the good and bad.
So, lets bring this back to the ultra pure ingredients Ordinary ingredients that you purchased and applied to the top layer of your skin…Is it penetrating? Is there a delivery system? Or are those “clinical ingredients” sitting right where you left them, on top of your skin?
Effective delivery systems are just as important as the ingredients themselves, typically those delivery systems are created as part of an expensive and long process of scientific studies and clinical trials. This is what is setting some skincare brands apart, this is why effective clinical skincare lines are expensive, because they have undergone and continue to undergo scientific studies to improve formulations and efficacy. Check out the following video which discusses appropriate formulations and delivery systems.
In summary, you can definitely buy ultra pure Squalene, a topical Vitamin C, or Hyaluronic Acid serum, but consider if the product you purchased is able to penetrate through the skin to the appropriate depth to make any real noticeable improvement to the function and look of the skin.
Now, if you’re still reading, you might actually being interested in finding out what actually works to improve your skin and as I previously mentioned there is no simple answer.
With skin care one size doesn’t fit all.
But, if you really are serious about changing your skin and seeing measurable improvement the first step is to visit us for a consultation so we can sit down to assess your skin, your goals and discuss plan with a reasonable timeline to see real improvements.
At Skin Worthy, we value educating our patients on their skin concerns, if you are interested in skincare ingredients and targeting your concerns, we encourage you to come in for a complimentary consultation. We will discuss your goals, assess your skin and decide the best plan of action for your specific needs.
call Skin Worthy 647-350-7546 to book your consultation today!
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